Asif Kapadia shoots “The Forest Man of India” for Prudential.

“The Forest Man of India” was filmed in Assam Province, India and created by advertising agency OFyt.

Prudential’s new commercial shares the inspiring story of a man, Jadav Payeng, whose admirable commitment to saving his home has seen him grow over 1400 acres of trees since 1979. Incredibly he continues to plant new trees every day. Watch the commercial on Asif’s reel to see the extent of Jadav’s commitment.